Netflix expands to Germany, Switzerland and France
Netflix plans to expand to a further six European countries before the end of the year
Netflix Rollout in Europe Begins With France - WSJ. (n.d.). Retrieved September 19, 2014, from: http://online.wsj.com/articles/netflix-rollout-in-europe-begins-with-france-1410811507
Due to the fact that the US-based firm has 48 million subscribers in over 40 countries Netflix, the TV and movie streaming service intends to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg.
The German market potentially could be quite a difficult market as it has low pay-TV penetration and seemingly low willingness to pay. However, Netflix will have to compete against video-on-demand incumbents including Sky Deutschland's Snap, Vivendi's Watchever, ProSiebenSat.1's MaxDome and Amazon Instant Video. Finally the large number of broadband users makes it a potentially lucrative market.
In France, it faces the prospect of competing against a rival: Vivendi's CanalPlay. Therefore it also must contend with the fact that the French audiovisual rights require local broadcasters to invest significant sums in domestic content.
Actual, Netflix would provide further details, including pricing, programming and supported devices at a later date. Despite the previous international launches, including the Netherlands last year and the United Kingdom in 2012, Netflix’s revenue is mostly generated by US subscribers.Netflix's stated, that it had 11.8 million members paying for streaming content outside the US at the end of March.
TV streaming service Netflix opened its virtual doors in Germany on Tuesday, September 18th 2014, in the face of stiff competition from existing players. Users will be able to watch hit shows and movies in English on the German service. The big advantage of Netflix is the offer of TV-shows or series, which only have been watchable on pay-TV. Therefore the company, founded in 2007 as a DVD-by-mail service will reach a successful expansion. Also, compared to the pay-TV provider, Netflix is less expensive – less than 10 Euros a month.
Netflix in Deutschland: Enttäuschung mit Ansage. (n.d.). Retrieved September 19, 2014, from: http://www.faz.net/aktuell/feuilleton/medien/netflix-in-deutschland-enttaeuschung-mit-ansage-13157035.html
Netflix to expand in Europe in September | Business | DW.DE | 22.07.2014. (n.d.). Retrieved September 19, 2014, from http://www.dw.de/netflix-to-expand-in-europe-in-september/a-17799448